Explore the wonders in Bhutan with us
Gross National Happiness

Gross National Happiness


The fourth King of Bhutan, His Highness Jigme Singye Wangchuck, coined the phrase Gross National Happiness (GNH) when he emphasized that progress should not only bring about material development but also social well being and happiness. Originally the phrase represented a commitment to building an economy that would serve based on Buddhist spiritual values, instead of western material development gauged by Gross Domestic Product.

Today, Gross National Happiness is the yardstick for measuring development in the country and not Gross Domestic Product. Gross National Happiness as a development philosophy over the years has under gone massive alterations as researchers and scholars have worked to make it practical and measurable.

The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution “…recognizing that the gross domestic product [...] does not adequately reflect the happiness and well-being of people,” and that “…the pursuit of happiness is a fundamental human goal”.

The four main pillars of Gross National Happiness are:

  • Equitable and equal socio-economic development
  • Preservation and promotion of cultural and spiritual heritage
  • Conservation of environment and
  • Good governance which are interwoven, complementary, and consistent.

These pillars embody national and local values, aesthetics, and spiritual traditions. The concept of Gross National Happiness is now being taken up the United Nations and by various other countries.

Featured Tours and Treks


Testimonials


  • Thilo and Cordula
  • Very good guide/driver team, we had a lot of fun with them. Very special thanks for the visa support to get back to India We had a lot of luck during our tour with N.B. as we were able to see the Kankar Punsum and also wild monkeys eating and jumping in the trees above us. Please find our selected photos of that attached. Thank you very much again for letting us join together for dinner with your wife, for your hospitality and your gifts. We still find us very surprised at Bhutan, from its cultural spots and landscape.

  • Ms. Margaret and Friends
  • Had an extremely amazing time! Lobzang and Subba were great & hospitality 2nd to none! Thank you for such a great time and we definitely encourage more people to come visit Bhutan via your travel guides. Thank you for all your hospitality. Our Trip to Bhutan was better than what we expected. It was great to meet Lobzang and Sanman every morning there to greet us with a smile. Lobzang’s knowledge of Bhutan and all the historical places is fantastic. Also Sanman’s driving made us feel safe at all times and very comfortable. Whenever we talk about Bhutan we will always recommend you all.

  • Mr. Christoph A. Riedweg
  • Tika and Mohan went out of their way to make our stay comfortable and enjoyable. For all of our requests they tried there very best to arrange (food, sightseeing, shopping). The trip offered a great mix of sightseeing, history, nature and daily life in Bhutan. We truly enjoyed our stay.

  • Aveek Pradhan
  • Service offered was quite appreciating and we look forward to avail other services in the near future.

  • Ms. Nilima and friends
  • Excellent Trip. Thanks to Vivek and Santosh. Amazing guide and an excellent driver. They made our trip memorable. We would recommend them to everyone.